Friday, April 19, 2019

Exploring How Your Subconscious Mind Rules Your Behavior

By Maria Fox


Applied and behavioral psychologists have known for quite some time that behavior can be shaped by personal experiences and the environment. While this is the case, a new book by Leonard Mlodinow, Subliminal: How Your Subconscious Mind Rules Your Behavior claims that behavior is most often ruled by the subconscious aspects of the mind. In the book, the author uses a combination of math, physics and scientific fact to prove this to be the case.

Known mostly for self-help works based in physics, the author and physicist has also been recognized for several groundbreaking discoveries in physics. Mlodinow has been on the staff at Caltech twice in what has become a long and respected career. Whereas, five of Leonard's books have been listed as best sellers by the New York Times.

Leonard has also been featured in a number of webzines, magazines, newspapers and has lectured around the world. In addition, the author has appeared on cable, satellite and television programs such as ABC's Nightline in which he debated Deepak Chopra, Through the Wormhole, Morning Joe and others over the course of what has become a long career. In addition to writing about physics and science, Mlodinow has also written for television series including MacGuyver and Star Trek The Next Generation.

Leonard was born to holocaust survivors, a father who spent time in a concentration camp and a mother who was housed in a labor camp. General Patton liberated Mlodinow's father in 1945, though it is unclear as to how Leonard's mother was liberated from the labor camp. While the two never knew one another during the holocaust, the couple met in Brooklyn, New York in 1948, fell in love and were married the same year.

Having initially attended college at Brandeis University in Waltham, Massachusetts, Leonard dropped out in 1972 and traveled to Israel on a work kibbutz. While in Israel, Mlodinow found great interest in the field of physics. The young student and worker became enthralled with this new interest, most likely due to the fact that books by renowned physicist and author Leonard Feyman were the only books available in the English language at the library.

Following the work kibbutz, Leonard returned to Massachusetts and added physics to what was already a double major of chemistry and math at Brandeis. After grading in 1976 with a Bachelors of Science, Mlodinow went on to a acquire a Masters, then a Ph. D in theoretical physics from University of California at Berkeley. While working on a doctoral thesis, Leonard worked with Nikos Papanicolaou on new methods for problem solving in infinite dimensions.

Upon leaving Berkeley, Mlodinow obtained a faculty position at California Institute of Technology. While still at Caltech, Mlodinow became a Research Fellow in theoretical physics. In fact, this fellowship most likely led Leonard to Germany where a second fellowship was awarded from the the Max-Planck-Institute for Physics and Astrophysics.

The author and physicist returned to America and Caltech in 2005 as a teacher in math and physics. Mlodinow continued to write while teaching at the institute until 2013 when the author left to write on a full time basis. Since then, Leonard has continued to release additional self-help books, participate in radio talk shows, network, cable and satellite television talk shows and lecture on an ongoing basis.




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